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Senior Leadership Team


Jono Jones
Chief Executive Officer
September 2022 marks a new chapter, Bluelab announced Jono Jones as the new CEO. His clarity of purpose, vision and ambition for Bluelab's future made him the successful candidate. Driven by the vision of a healthier world for all, Jono is committed to helping the world grow more with fewer resources.
Jono joined Bluelab in 2015 as Product Development Manager and spent the past few years as Chief Product and Innovation Officer. In this role, Jono drove Bluelab's growth and strategic direction with his unique insights and customer empathy.


Ash Nicholson
Chief Operations Officer


Nathan Kidd
Chief Financial Officer


Darcy Simonis
Chief Revenue Officer


Fraser Lobb
Head of Supply